The campaign called ‘Sensibilidad al cambio’ (Sensitivity to change, in English) was developed because of the implementation of new certifications to the processes developed in the Universidad Autonoma de Nuevo Leon Information Technology Department (DGI, Spanish abbreviation.) This campaign was trying to make easier the comprehension of such changes.
The awareness campaign started on September 6th, 2010, at the DGI and it was led by -academic projects coordinator- Elizabeth Velazquez Herrera who together with Ana Victoria Alvarez Quiroz and Gustavo Adolfo Suarez Munoz, designed the campaign’s graphic image and strategy.
Under the slogan of ‘Contigo, se nota’ (‘With you, it is possible,’ in English) the campaign was related to the implementation of the Quality Administration System of the frames of reference of ITIL (Information Technology Infrastructure Library), CMMI (Capability Maturity Model Integration) and COBIT (Control Objectives for Information and related Technology).
“This campaign emerged since we want to implement better practices in our Quality System; this will, undoubtedly, require more effort from DGI personnel in order to make changes in its activities and processes,” explained Ana Victoria Alvarez, DGI leader internal auditor.
Alvarez Quiroz assured that the campaign wanted to support the personnel, encouraging to solidarity and motivating them to work as a team, thinking that every change in humans requires time and effort, highlighting organizational changes, besides informing that it is important to live them and to be part of them.
In the first stage of this campaign, posters with the official logotype were placed in the DGI, this, with the purpose of awakening the curiosity of people working in the institution and who would be directly involved in the new processes.
In the second stage, new posters and signs -with motivational phrases according to the campaign concept- were placed; in the same way, posters were placed in different objects as coffee makers, water bottles, mirrors and stairs. In this stage, promotional items were given to the personnel to reinforce the concept.
Finally, the third stage concluded with the placing of posters showing the information of the changes made to the Quality System.
Something essential in the campaign was to transmit the idea that organizations do not change, but people, it means, they change as their people change.